Ambient, Art Direction, Concept Development by Aasmund, Apr 17, 20100
Police anti-violence campaign
During 2008, the violence statistics in Trondheim were on a high rise. Tibe T decided to do a campaign for the Police to help visualize the problem. Through ambient marketing we made markings on the wall and ground where actual crimes had been reported. It showed both victim and offender. On all the spots a sign was placed to tell the police report of that place. My role was Concept Development and Art Direction. Won gold in Sterk Reklame 2008.

